United Way of Tucson and Southern Arizona

Brand Kit

The United Way of Tucson and Southern Arizona Brand Kit provides the official logos, graphics, colors, fonts, images, and messaging guidelines that keep our organization consistent and recognizable across all platforms. By using this kit, volunteers, partners, and sponsors can align their materials with United Way of Tucson and Southern Arizona’s trusted brand identity. A unified look not only builds credibility but also makes the impact of our work more visible throughout the community.

United Way of Tucson 101

Mission Statement: Building a thriving community by uniting people, ideas and resources.

Vision Statement: A community where every child receives a high-quality education from birth to career, every adult has the opportunity to thrive financially and in the workplace and every older person can retire and age with dignity and independence.

Brand Statement: At United Way of Tucson and Southern Arizona, we believe everyone deserves a chance to thrive. By connecting one in three people to essential services, we tackle today’s toughest challenges with local partners. Our focus on education, financial wellness, healthy living, and affordable housing ensures that kids, families, and individuals get the support they need. Together, we create innovative solutions for a brighter, more prosperous future for Southern Arizona.

Tagline: Uniting for an educated, thriving and equitable community.

Supporting Language: From birth to career, career to retirement and retirement to end of life, United Way supports the well-being and success of every person in Southern Arizona.

Educational Success

Expand equitable access to high-quality educational pathways for children, youth, and adults for lifelong success.

Financial Wellness

Increase financial wellness resources, including workforce development and household stability.

Healthy Living

Improve access to physical and mental health resources for under served families and individuals.

Housing Stability & Homelessness

Increase equitable access to affordable housing for all and supportive services to prevent and alleviate homelessness.

Check out our latest PSA

What Does Your Donation to United Way of Tucson Look Like?

In this powerful PSA, we meet someone whose life has been transformed by the support of United Way of Tucson and Southern Arizona. A few years ago, she was struggling to make ends meet and didn’t know where to turn. Thanks to United Way, she gained the skills and resources she needed to find steady employment and provide for her children. With the help of VITA, she also used her tax refund to get back on her feet.

This is what your donation to United Way looks like—it looks like her, and it looks like the countless lives being changed every day.